Selena Gomez Announces $100 Million Mental Health Fund Via Rare Beauty

by Maddison Glendinning July 23, 2020

Selena Gomez has today announced the launch of the Rare Impact Fund via her beauty brand Rare Beauty which has a goal of raising $100 million over the next 10 years to help increase access to mental health services for underserved communities.

In an Instagram post, the brand wrote that it has started the fund because “mental illness impacts everyone and we are committed to helping people feel more connected to one another and less alone in the world.” The brand also shared how they plan to reach the goal: “Starting with our very first sale, one per cent of annual Rare Beauty sales will go directly to the Rare Impact Fund.” Plus, it is “committed to raising funds with numerous philanthropic partners.”

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Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Jul 22, 2020 at 11:12am PDT

In a statement, Gomez says launching the fund has been a priority since the beginning of the brand. “We wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life.” She continued, “The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”

In addition to the fund, Gomez has also recruited a Rare Beauty Mental Health Council made up of “leading mental health experts and professionals with lived experience to help steer out impact efforts.” The council includes Teen Vogue editor Lindsay Peoples Wagner, authors Marc Brackett and Gretchen Rubin, Dr. Jane Delgado, the president and CEO of the National Alliance for Hispanic Health, Sephora’s VP of Merchandising, Makeup, Jennifer Cohen, and Kit Hayes, the creator and leader of YouTube’s Mental Health Initiative.

Rare Beauty (which is scheduled to launch in Sephora this summer) will also share mental health resources via its social media channels. To find out more, click here.

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