Selena Gomez Is So Pretty In Her New PUMA Campaign

PUMA’s latest campaign starring Selena Gomez is now out and features the star in various stretches for its ballet-inspired collection “En Pointe.” This is Gomez’s second campaign since being named a brand ambassador in 2017.

The collection was built for confident women and inspired by dancers from the New York City ballet which is why it “includes all the elements that the dancers needed for powerful movement and flexibility,” read a PUMA press release.

If you’re a Gomez fan you’ll know she’s been dogged by intrigue since reconnecting with on-again-off-again boyfriend Justin Bieber, after parting with The Weeknd (a fellow Puma ambassador). But she looked beautiful and relaxed in the short video which used her song “Wolves,” with Marshmello as a score. And, well we wondered if she was addressing some of that controversy in the official press release

“I feel confident. I feel empowered. I feel in control. I am brave,” said Gomez in the statement. “Yes, I might not be perfect, but I’m always ME. No masks, no filters.”

True to it’s ballet roots, Puma’s En Pointe includes lightweight pieces in millennial pink (and black) with satin detailing.

Check it out.

Courtesy of PUMA

Courtesy of PUMA

Courtesy of PUMA

Courtesy of PUMA

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Fierce Satin

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Fierce Satin

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Phenom Satin

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Phenom Satin

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