Social Media Makeup vs. Fashion Makeup: Which is More Real?

by Noreen Flanagan February 28, 2017

M.A.C artist Michele Magnani created what he called a "global makeup" look using a soft shade or blue/grey on the eye. Photo: Imax — M.A.C artist Michele Magnani created what he called a “global makeup” look using a soft shade or blue/grey on the eye. Photo: Imax

Beauty without borders

In keeping with the politically themed collection at Stella Jean, M.A.C artist Michele Magnani wanted to create what he called “makeup without borders.” To do that, he chose a light blue pastel oblong-shaped splash of colour for the eye. “This is a good colour for every skin tone,” he explained. “In Italian we describe the colour as carta zucchero.” Magnani created the custom-shade by blending acrylic Pure White, Black Black and Hi-def Cyan. He used a dab of Lightly Taupe Studio eye gloss on top for shine and two coats of Bold, Black mascara. “The texture is more important than the colour,” he explained, while he applied some gloss to a model’s eye. “As for the skin, we used a very light foundation (Studio Waterweight Foundation). It’s old-fashioned to use so much foundation that you have flat skin.” He added that Studio Conceal and Correct was used to even the skin tone and the cheeks were highlighted with Fairly Precious Extra Dimension Skinfinish. Magnani says the makeup was borderless—and real. In the video clip below he talks about why social media makeup encourages “dangerous transformations,” versus fashion makeup which he says celebrates the real woman—from wherever she calls home.

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