Ssense and Streetwear Brand Fear of God Are Collaborating on Content and Product Drops

Seven Days to Forever, the new digital micro-platform devised by Montreal-based retailer Ssense and Jerry Lorenzo–founder of the streetwear brand Fear of God­–has gone live with a week’s worth of exclusive content and product launch programming including re-releases of the sunglasses collection from Fear of God and Barton Perriera, and its collaboration with iconic suiting house Ermenegildo Zegna. You’ll also find the drop of Ssense’s Essentials Dark Navy collection coming in hot on Saturday, November 21st as well as an opportunity to pre-shop its Essential Tennis Sneakers on the 23rd.

“We are honoured to be partnering with Ssense on this project,” Lorenzo said in a statement. “[They have] supported Fear of God since the inception of our brand’s launch. We’ve had a long-standing relationship, as well as a lot of mutual love and respect for each other’s business and craft. They are the perfect partner to build our legacy with.”

In addition to scooping up covetable collections, visitors to the site will engage with a variety of editorial content pieces including 7 Questions with Jerry Lorenzo (where the entrepreneur will answer queries from Ssense’s online community), and what’s described as an “an illustrated synthesis of the Fear of God Ermenegildo Zegna collaboration.”

With Virgil Abloh also recently introducing his own interactive platform for fledgling fashion entrepreneurs, expect to see even more digital, fan-focused launches like this in the coming months.

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