FASHION Magazine
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Mercedes-Benz Start Up hits Edmonton and crowns Malorie Urbanovitch its semi-final winner
Photography by Harvey Miedreich Edmonton had never seen anything like it before. Over the course of two short days, fashion industry experts from New York and Toronto bulldozed into a city of over a million people and changed its fashion beat.
The Mercedes-Benz Start Up program, now in its second year, has again begun its search for the next big Canadian designer, and last night, asked five of the top designers (after a grueling day of interviews with the top 10), to show their collections at the semi-final runway show at David Morris Fine Cars, an Edmonton Mercedes-Benz dealership.
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