FASHION Magazine

We know we harp on a little bit about the daily barrage of fast-fashion designer collaborations, but we are quite excited for the Sonia Rykiel for H&M lingerie line that hits stores tomorrow (see hm.com for locations). Like, be at the store when it opens excited. Cute, affordable lingerie can be tough to find in a world filled with over-padded bras and bedazzled thongs, but the Rykiel pieces are so pretty and so French that we almost can’t stand it. Really, we dare you not to buy the sheer rosette bras, adorable multi-coloured stripes and blush pink silks.

See some of our favourite pieces after the jump.

The Sonia Rykiel lingerie line for H&M was presented at The Grand Palais in a runway show parade that included girls on bicycles, a flock of geese and a famed Croatian marching band. The models, outfitted in pale pink vintage-inspired bras, panties and garter belts, jived atop moving floats.

On a recent trip to my local organic grocery store I saw a sign that read, “Feeling good starts on the inside.” While most people read this phrase and think to themselves, “must eat more fruit and veggies,” diehard fashionistas stop dead in their tracks, turn around and head straight for Night Owl Imports (10180 101st St., 780-423-7757, nightowlimports.com), a well-known designer lingerie boutique and purveyor of all things lace, silk and satin.