FASHION Magazine

Evan Biddell is tired of a culture of rampant dress-borrowing. He tweeted this morning: “ok ok, that was a little harsh, but 90% of my clients are Fabulous women, and if they are all borrowing outfits, I only sell 10% of the time.” Then he asks: “HOW IS THIS SUPPORTING CANADIAN FASHION??????????” His solution? “maybe its a matter of becoming organized? we could all have the same policy? you wear it, you buy it. sounds fair to me.” After all, exposure doesn’t mean much if it never turns into a sale. Biddell’s frustration may stem from this weekend’s Juno Awards–which will surely feature many borrowed frocks. He followed up his comments with “does anyone watch the canadian pop music awards anyways?” [Evan Biddell Twitter]

Another day, another celebrity fragrance line. Except this time, it’s a male celebrity creating a signature scent: Bruce Willis is launching a fragrance set to be released in July. Eau d’ie hard maybe? [Styleite]

Miss J Alexander has written a book revealing that the former model and current ANTM runway coach extraordinaire has a child. Though he isn’t the biological father (his ex-boyfriend is), Miss J still has a strong presence in the child’s life.[ The Cut]

In other Miss J news, the J stands for Jenkins. Oh, and Coco Rocha walks like “her nose is always running,” Claudia Schiffer was a “fladunkasaurus,” and Cathy Horyn walks like her “back hurts.” We really want to read his book now. [NYT]

Chinese catwalker Liu Wen will be the first Asian model to ever walk in the Victoria’s Secret show, which airs November 19. [The Cut]