FASHION Magazine
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Mercedes-Benz Start Up hits Edmonton and crowns Malorie Urbanovitch its semi-final winner
Photography by Harvey Miedreich Edmonton had never seen anything like it before. Over the course of two short days, fashion industry experts from New York and Toronto bulldozed into a city of over a million people and changed its fashion beat.
The Mercedes-Benz Start Up program, now in its second year, has again begun its search for the next big Canadian designer, and last night, asked five of the top designers (after a grueling day of interviews with the top 10), to show their collections at the semi-final runway show at David Morris Fine Cars, an Edmonton Mercedes-Benz dealership.
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We spot Western Canada Fashion Week’s ones to watch
Left: Beverly Gan. Right: Malorie Urbanovitch. Photography by Winston Wan and Ian MacDonald/Aragondina Photography. Western Canada Fashion Week may be in its seventh season, but we don’t got no seven-year itch. Things in Edmonton are looking bright with two- and three-tone colour blocking, and flavours sweet, sexy, and sultry recalling the ’50s, ’60s and ’70s. Here’s a hotlist of six standout WCFW designers—the ones to watch, the clothing we seek.
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