FASHION Magazine

Ah, the sneaker trend. Once upon a time (and by that we mean junior high), runners felt like the only source for footwear, but while we resorted to them for efficiency, it certainly wasn’t for style. Nowadays, sneakers are the hottest shoes on the block, thanks to designers like Isabel Marant and her ultra lust-worthy sneaker heel hybrid. Who knew?

Whether colourful, embellished or super athletic, sneakers have definitely made their way in to the mainstream. Even high-end footwear designers like Christian Louboutin, Giuseppe Zanotti, and Jimmy Choo have included a pair or two into recent collections.

And while sneakers may be hotter than heels (for the time being, that is), wearing them without looking like you’ve just hit the gym proves a bit of a challenge. Naturally, we turned to our Style Panel to teach us how to tackle the trend without making it too literal.

Our two newest members, Leah Says’ Leah Gust and Velvet & Vino’s Becky Kung sure know how to start off with a bang by mixing a pair of bold colourful sneakers with bright coloured or printed pants. Getting into the summery swing, both Barbara Ann Solomon (who appears in twofold) and Inherited Jeans’ Stephanie Koch showed off in neon-accented or leopard-printed sneakers while jumping for their photos.

Question 49: How would you pull off the sneaker trend without making it too literal? Read the answers now! »

One does not need to qualify themselves as a “sportster” or “gym rat” to appreciate a pair of customized running shoes. Need further proof? Exhibit A: the rise to fame of the Isabel Marant sneaker wedge and exhibit B: Kristen Stewart’s dedication to wearing high tops to red carpet events. And for those who love going to the gym (hats off to you), shopping for new gear is always a highlight. Who doesn’t want to look stylish even if they’re only headed to the gym?

This is where Reebok’s newest platform, YourReebok, comes into play. The premise is simple: select a shoe that works for your work out preferences—whether it’s cross fit or jogging or walking—start with an all white shoe and design from there. Each Reebok shoe has different ways to customize them. There are 19 colours, 23 different areas of the shoes waiting to be changed and four different materials that can be used. You can even add words into the mix; go for your name or WHTVR (no seriously, we put WHTVR on our shoes). It’s safe to say no two shoes will ever be the same.

Classic Canadian camp favourite North Star is back on the scene this season with a nostalgic collection of summer classics. What better way to cheer on the long weekend then with one of 10 pairs of these ‘70s era red-and-white sneaks!

North Star Jogger Sneakers, $75.

Enter now! »
See the full giveaway calendar »

With the explosive popularity of Isabel Marant’s heeled sneakers, Pierre Hardy’s colour-blocked high tops and various high-fashion collabs in the works with iconic sportswear brands like Nike, Adidas and Keds, it’s clear that sneakers are having a moment. We’ve spotted some seriously stylish kicks about town — from Toronto sidewalks to the cobblestones in Paris — and we’re loving the sporty vibe these comfortable shoes bring to any outfit.

We love the edgy zippered twist on these classic high tops…almost more than we love the price! Zippered sneakers ($48, nastygal.com)

The post Daily steal: Zippered sneakers, $48 appeared first on FASHION Magazine.

With great talent and a whole lot of personality, Jessica Biffi became instant BFFs with fans of the hit reality show, Project Runway Canada. For this promising designer, reality beyond TV only gets more exciting. In addition to working on the launch of her private label, she is dreaming up some ambitious endeavors to tackle both the plus size and menswear markets.I caught up with Biffi over Italian soda as she prepares sketches for her upcoming spring collection. Between fans snatching photos on the street, we shop for sneakers, try on makeup and talk fashion.

These Bela Borsodi Fashion Faces are probably going to give me nightmares later. [What’s Wrong With the Zoo] 

Okay, is this bad or good? Courtney Love may have a clothing line, at least according to Peaches Geldof’s Twitter. [Grazia]

 Reebok is the Afrikaans spelling of a type of African antelope, and other sneaker-name facts. [WSJ]

Lady GaGa’s stylist explains just what the hell she’s wearing in her Paparazzi video. [Anthem]

We could never get away with wearing drop-crotch denim, but we respect a Lovely who can.

Check out the full look after the jump.

I’ve been staring at this photo of the new KangaRoos bright-white-and-neon Skywalkers ($85, kangaroos.com) for the last two weeks and I’m torn. I really don’t know how I feel about them.