TFW diary: Cynthia Rowley hits Toronto in search of real women

Judging from the three traffic-stopping cocktail dresses at the Kellogg’s Special K Start Something Fabulous presentation, red just might be the new black. Hosted by Monika Schnarre, this event brought New York–based designer Cynthia Rowley to Toronto’s LG Fashion Week for the first time following a nation-wide search to find three everyday women who exude self-empowerment and a passion for life. “These women were chosen because their personal stories speak to so many [of us] and really demonstrate that living a healthy, balanced lifestyle is achievable,” said Rowley. Besides having their photos splashed across Special K boxes (coming to a breakfast table near you), this winning trio also modeled their custom-made little red dresses for a packed crowd in the tents. Veronic Bertrand (from Rockland, Ontario) rocked an asymmetrical hemline; Mika Fryling (from Burnaby B.C.) sported a one-shouldered look; and Melanie Boucher (from Ottawa) showed off flirty ruffles.

“Red is a powerful colour,” said Rowley the following day when we met up for a chat. “It’s sexy and it can be classic.” What would she design for herself? “A red leather dress. Not tight, really classic, and sophisticated.” Clearly, she has found her inner rockstar.

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