Thinking of making the switch to organic beauty? Let Whole Foods Market become your mecca for all things paraben and formaldehyde-free. The purveyor of fine, organic foods has long carried bath and body products, but in recent years they’ve expanded the Whole Body department to include everything from makeup to hair treatments, even nail polish and body buffers, all made with naturally derived, pure ingredients and materials. Best of all, Whole Body carries local beauty lines, like Toronto’s own Crawford Street, along with cult favourites like Egyptian Magic and Phillip Adam hair care. You’ll find products here that you won’t find anywhere else!
For newbies to the natural world, start by slowly swapping out products as you finish them for organic options, and try them with an open mind. Natural-based products can often have different scents and consistencies, and it’s normal to experience breakouts as your skin flushes out toxins from previous products. Stick it out with organic skincare and you’ll see major benefits (think glowing, hydrated skin) and you’ll have an extra spring in your step every time you head out for groceries. Lettuce and lipstick? Now that’s a shopping list!
whole foods beauty
Suncoat Natural Nail Polish Remover
This plant-based gel formula is one of the few natural nail polish removers on the market. It removes polish without drying out cuticles, and comes in an easy to apply tube that’s great for travel.
Suncoat Natural Nail Polish Remover ($8, at Whole Foods)
whole foods beauty
John Masters Haircare Lavender & Avocado Intensive Conditioner
I’m a die-hard fan of John Masters, so it’s hard to pick just one product from their line, but if I had to, it would be the lavender and avocado intensive conditioner. You can actually see and feel the difference in your hair after just one use, and with certified organic ingredients making up this sweet-smelling formula, you can feel safe letting it sit for a really deep condition.
John Masters Haircare Lavender & Avocado Intensive Conditioner ($35, at Whole Foods)
whole foods beauty
Phillip Adam Apple Cider Shampoo
Perfect for coloured or natural tresses, this apple cider-based shampoo regulates the ph balance of hair for squeaky clean, luscious locks. It’s one your entire family will love…so you might want to hide it!
Phillip Adam Apple Cider Shampoo ($17, at Whole Foods)
whole foods beauty
Dr. Hauschka Rouge Powder
Dr. Hauschka’s rouge powder will literally give you a healthy, rosy glow. This natural blush contains rose blossoms and jojoba oil to hydrate and brighten your skin tone.
Dr. Hauschka Rouge Powder ($37, at Whole Foods)
whole foods beauty
Mineral Fusion Sheer Lip Tint
These 100% pure mineral lip tints are perfect for daily wear. The colour is just enough to brighten your face, but not so intense that you’ll feel self conscious at 9:00 am. Cocoa butter provides amazing hydration and a lip-firming peptide gives the right amount of “umph” for your “kiss, kiss.”
Mineral Fusion Sheer Lip Tint ($10, at Whole Foods)
whole foods beauty
Weleda One Step Cleanser & Toner
This cleanser and toner in one ticks all the boxes: it’s safe for sensitive skin, gently removes makeup and leaves skin clean without feeling parched. On top of all that, you’ll save a few extra precious minutes each morning with a two-in-one system.
One Step Cleanser & Toner ($25, at Whole Foods)
whole foods beauty
Egyptian Magic All-Purpose Skin Cream
A few thousand years of beauty secrets can’t be wrong, right? Egyptian Magic is 100% natural, with drool-inducing ingredients like honey and olive oil that can be used to treat burns, cuts and scars, as a moisturizer for face and body, an eye gel, even a shaving balm! It isn’t called magic for nothing…
Egyptian Magic All-Purpose Skin Cream ($50, at Whole Foods)
whole foods beauty
Andalou Naturals Kombucha Enzyme Exfoliating Peel
It wouldn’t be a roundup of natural products from Whole Foods without a kombucha enzyme peel! This scrub has grapefruit kombucha, and pineapple and papaya enzymes to loosen and scrub away dead skin cells, while stimulating circulation for a bright and even skin tone. Don’t let the word “peel” scare you, this exfoliant can be used weekly and is especially great for oily skin.
Andalou Naturals Kombucha Enzyme Exfoliating Peel ($17, at Whole Foods)
whole foods beauty
Crawford Street Frankincense and Geranium Face Moisturizer
This Toronto-made face cream smells like a garden, feels weightless on your skin and is the answer to “How do I get that natural, no-makeup glow?” Torontonian Gaelyne Leslie created the line after suffering severe allergic reactions to skincare. All of her small batches are made by hand, using free trade and organic ingredients, with nary a paraben or sulfate in sight!
Crawford Street Frankincense and Geranium Face Moisturizer ($30, at Whole Foods)
whole foods beauty
Pacifica Stellar Gaze Length & Strength Mineral Mascara
Do your lashes a favour and ditch the drugstore brands in favour of Pacifica’s 100% vegan Stellar Gaze Mascara. It’s infused with coconut oil and Vitamin B, leaving your lashes, soft, strong and voluminous.
Stellar Gaze Length & Strength Mineral Mascara ($14, at Whole Foods)
whole foods beauty
Burt’s Bees Herbal Blemish Stick
Topping a breakout with harsh chemicals doesn’t make much sense to me. Treating it with herbs like willowbark (nature’s version of salicylic acid) and tea tree oil (to reduce redness)? Now that makes sense to me.
Burt’s Bees Herbal Blemish Stick ($11, at Whole Foods)
whole foods beauty
Giovanni Frizz Be Gone
Because you can never have too many frizz products…right? No, but seriously, right? There’s no end to my split ends and frizz, but Giovanni’s Frizz Be Gone helps keep humidity fly aways at bay and improves smoothness and shine.
Giovanni Frizz Be Gone ($10, at Whole Foods)
whole foods beauty
Sukin Sunless Bronzing Gel
Who says you can’t enjoy a faux glow using natural products? Sukin’s sunless bronzing gel is formulated with aloe vera for great hydration and provides a gradual, natural tan, without the terrible odor of most sunless tanners. It’s safe on sensitive skin and can be applied to the face and body.
Sukin Sunless Bronzing Gel ($20, at Whole Foods)
whole foods beauty
Butter London Nail Polish
If the gorgeous colours aren’t enough to sell you on Butter London nail polish, maybe the fact that they’re non-toxic will. They’re Formaldehyde, Toluene and DBP-free, and won’t leave you with yellow, brittle nails.
Butter London Nail Polish ($18, at Whole Foods)
whole foods beauty
Deliverance Kowhai Flower Hand Cream
This sweetly scented hand cream will become a staple in your bag, at your desk and on your bedside table. It’s loaded with avocado oil, golden kowhaid, marigold oil and cedarwood.
Deliverance Kowhai Flower Hand Cream ($20, at Whole Foods)
The post The 15 best beauty finds we’ve ever come across at Whole Foods appeared first on FASHION Magazine.
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