The Apple Watch is here! The dispatch from today’s #major announcement

Hello from Cupertino, California! Or should I say from the future? Fresh off today’s much-anticipated Apple announcement, the roof has once again been blown off tech life as we know it with the reveal of the Apple Watch.

Out in early 2015, Apple Watch is your new wearable one-stop-shop, complete with miniature versions of all your favourite apps, a new GPS-sensored map function, animated emojis (!!!), doodles and even the ability to send friends your own heartbeat. Announced today in conjunction with the iPhone 6/6 Plus and Apple Pay, the watch features a pulse and barometer-regulated fitness app that will count steps taken, hours standing and even flights climbed automatically.

And that’s just the tech. Surely the most fashion-forward edition to Apple’s cannon of high design, the watch will be available in upwards of six styles, each with a myriad of face and strap options. Its even got sub-collections: Sport and Edition (what’s up, 18k gold?)

Today’s Apple announcement is the first-ever to engage the fashion industry, with everyone from Vogue UK’s Alexandra Shulman to Purple’s Olivier Zahm in attendance as well as Net-A-Porter’s Natalie Massanet and the The Webster’s Laure Heriad Dubreuil. (Could a simul-debut on fashion’s leading online shopping sites be in the Apple Watch’s future?)

Wearable, beautiful and more otherworldly functional than anything we’ve seen before, the Apple Watch is destined to be fashion’s next It Item.

Oh and by the way, U2 was there too.

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