The Best Ouai Products: What You Need to Try From Jen Atkin’s Insta-Famous Brand

Make no mistake about it: this is the first product in the gallery for a reason. It may very well be the best wave spray on the market. It adds actual movement and waves to hair, rather than sticky texture that you get with many salt sprays. And also, the SMELL. You won’t need perfume when you spritz this.

Yes, another spray. It’s a leave-in conditioner, a pre-styling heat protectant and a detangler. And yes, it performs every one of those tasks flawlessly. You are welcome.

Individually packaged, travel-friendly hair masks that leave your hair insanely soft. Need I say more?

Full disclosure: this product does not work on my fine, curly hair. But it’s on the list because when it came out, everyone tripped over their fingertips to hit “add to cart” and lots of people do like it. Like, a lot. It’s remained very hit or miss. The key is to use a tiny amount and then add more if needed, as using too much can leave hair sticky and greasy. It is a foam, after all.

This shea and rosehip oil blend is super nourishing for both hair and body. As for the scent, allow me to direct your attention to the product description on the Ouai site:
“Our signature blend of Rose, Bergamot, Lychee and White Musk prompts strangers to sidle up close and say, ‘”You smell f***ing amazing.'”