The Brad Pitt Chanel No.5 commercial is here and he has a pretty soulful message for us

Finally the Brad Pitt-fronted Chanel No.5 campaign has been released and it’s basically the star telling us YOLO (or so we’d like to believe). Plans disappear, dreams take over and every journey ends says a sad and scruffy Brad Pitt, with a soulful smile that still manages to go right into our hearts.

The commercial’s plotline is simple: Brad Pitt delivers a 30-second monologue directly to the camera and that’s it. Brad must take fragrances very seriously (and hair cuts not so much) because the tone of the entire commercial is sombre and emotional. The Chanel No.5 bottle never even shares a frame with Brad Pitt, instead making a 2 second appearance at the end, before cutting back to Brad so he can finish it all off by saying “inevitable”.

The print campaign on the other hand is a bit more reasonable than the video because Brad Pitt doesn’t speak. The black and white ad features the same unkempt Brad Pitt, but now he stares at the Chanel perfume bottle looking curious and a little stunned.

This is the first Chanel No.5 campaign to feature a man as the face of the fragrance, and it wasn’t quite what we expected. Actually, we had no idea what to expect but when Brad Pitt delivers a soulful monologue it always leaves us a little flushed in the face and stunned.

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