The cutest videos you’ll see all day: NFL players doing their daughters’ hair #DadDo

Just in time for Super Bowl Sunday, Pantene has tapped three NFL all-stars, not for their playing skills, but for—wait for it—their hairstyling expertise. Yup, you read that right, people.

In a smart, clever, and freaking adorable move to help promote their ongoing “Strong is Beautiful” campaign, the hair care giant partnered with football dads DeAngelo Williams (Pittsburgh Steelers), Jason Witten (Dallas Cowboys), and Benjamin Watson (New Orleans Saints) for a series of “how-to” videos in which they participate in the #DadDo challenge, A.K.A taking to their daughters’ mini manes and crafting up all sorts of hairdos, from twisted braids to ballerina buns. And we have to give them props: some of the styles rival those of the ones we’d see backstage at the shows (no joke). Watch your backs, Orlando Pita, Sam McKnight and Guido Palau.

And while the idea of #DadDos isn’t new, this campaign further drives home the notion that, yes, you can be a cool dad and know how to do your kid’s hair. In fact, this makes you a seriously badass dad. Ugh, we love it. Click here to check out the other videos in this awesome series. Trust us when we say it’ll make your day.

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