The first image of Urban Decay’s newest Naked palette is here

A photo posted by Urban Decay Cosmetics (@urbandecaycosmetics) on Aug 15, 2016 at 6:12am PDT

You guys. Urban Decay‘s co-founder Wende Zomnir just gave us the best news we’ll hear all day — the brand’s latest addition to the Naked Palette family is here. Naked Ultimate Basics features 12 neutral shades that are all—this is the best part—totally matte.

It all started on the weekend when the brand posted a photo on Instagram of a model wearing a gorgeous smoky eye, with the caption “You asked for it…” Cryptic, right? Well, luckily, the surprise did not disappoint.

You asked for it…

A photo posted by Urban Decay Cosmetics (@urbandecaycosmetics) on Aug 14, 2016 at 7:00pm PDT

“We loaded Naked Ultimate Basics with 12 ALL-NEW must-have neutrals, from cool to warm—all with a little edge that makes them Naked,” said Zomnir. And at $55 for 12 shades plus a double-ended brush, the palette is totally worth shelling out some dollars for.

When we say we listen to you, we mean it. All over social media, UD junkies have been begging us for a new Naked palette with more neutral matte shades—and we came through! We loaded Naked Ultimate Basics with 12 ALL-NEW must-have neutrals, from cool to warm—all with a little edge that makes them Naked. #YouLookBetterNaked #NakedUltimateBasics

A video posted by Urban Decay Cosmetics (@urbandecaycosmetics) on Aug 15, 2016 at 8:07am PDT

With matte makeup totally eclipsing gloss and shimmer-loaded products, this palette couldn’t come at a better time. Don’t you just love it when brands actually listen to their fans’ needs?

The post The first image of Urban Decay’s newest Naked palette is here appeared first on FASHION Magazine.