The Label that Gigi Hadid and Kendall Jenner are Currently Loving

Standing out doesn’t always involve peacocking. Don’t get me wrong, a serious spray of sequins or a hue cranked up to high-watt is a no-fail way to make a stellar sartorial statement, but sometimes less really is more. Take it from models-of-the-moment Gigi Hadid and Kendall Jenner, the poster girls of maximizing minimalism. When it comes to off-duty style, they bring the slay to the every day.

What’s currently on their style radar? Nili Lotan. Snapped while out shopping in Paris this week (they’re currently in the City of Light for the annual Victoria’s Secret fashion show), the BFFs both wore pieces from the New York-based brand. Hadid wore this chic maxi coat and Jenner layered on this cashmere sweater. Pared-down perfection times two.

Since the Israeli-born designer launched her eponymous label in 2003, she’s been quietly collecting an army of influential fashion peeps like Hadid and Jenner. Hollywood A-listers Gwyneth Paltrow, Julianne Moore and Jennifer Lawrence are also mega-fans. Known for its knockout neutrals and understated elegance, the go-to label also recently launched a denim capsule collection. Maybe it’s time we all stripped down our looks—after all, simplicity has never looked so strong.

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