Raf Simons has been creative director at Calvin Klein for less than a year but his changes to the storied American brand are starting to show. One can assume Simons was behind the decision to combine men and womenswear shows for Fall 2017, and to cast Stranger Things actress Millie Bobby Brown as the star of the new “By Appointment,” campaign. All that seems very normal for a creative director. But on Friday, the brand unveiled a subtle but new Calvin Klein logo which was designed in collaboration with the art director and graphic designer Peter Saville.
It’s not an earth shattering change but it’s a change, and this means something. These decisions are never made lightly. It’s also an awesome to way to build buzz before New York Fashion Week next week. Till then we take you back to 2016’s global lingerie campaign which featured a galaxy of stars, while looking back on other sexy Calvin Klein advertising campaigns. What’s your favourite?
calvin klein campaign brooke shields
Brooke Shields
The iconic of iconic advertising campaigns was Brooke Shields 1980 denim turn for Calvin Klein Jeans. The 15-year-old actress was at the height of her teen fame when she declared provocatively that “nothing” comes between her and her Calvins.
Click here to watch her vid.
calvin klein campaign Djimou Hounsou
Djimon Hounsou
In 2007, actor Djimon Hounsou was photographed by Peter Lindbergh in the Palm Springs desert for Calvin Klein underwear. It was the first time the brand had used an African model. Even today the juxtaposition of Hounson’s dark skin against a whitewashed wall is striking.
calvin klein campaign Eva Mendes and Jamie Dornan
Eva Mendes and Jamie Dornan
In 2008, actress Eva Mendes was honoured enough to have her Calvin Klein commercial (for the fragrance Obsession) banned from television. Years before she would become the mother of Ryan Gosling’s daughter, Mendes said, “That means the ads are totally Calvin, totally provocative and a little controversial.” Note: Hot model is actor Jamie Dornan before he went all “50 Shades of Grey.”
calvin klein campaign justin Bieber
Justin Bieber
Back to the more tame underwear fare, this time with Justin Bieber who has become a master at taking the piss (sorry, another pun) out of himself. This time, Biebs poses next to a statue and invokes the, “I like to flaunt in #mycalvins.”
calvin klein campaign Kendall Jenner
Kendall Jenner
Kendall Jenner is all over this campaign. One time Jenner tells us, “I like to pose in #mycalvins,” whereas this pretty number is, “I like to dream in #mycalvins.”
calvin klein campaign lara stone
Lara Stone
Forget for a minute that model Lara Stone actually has the bust to fill her Calvin Klein bra in this 2011 campaign, and look at the creepy voyeuristic element of a woman ostensibly locked in a room and being monitored. Apparently there is a subliminal “F-bomb” tucked into the image.
calvin klein campaign kate mark
Mark Wahlberg and Kate Moss
No matter how many hit shows he produces, or how many kids he has, to a generation of men and women, Mark Wahlberg will always be Marky Mark the underwear model. At his bulkiest best he posed in his Calvins with beautiful Kate Moss, and set many a female and male hearts aflutter.
Watch it here.
The post The Sexiest Calvin Klein Campaigns Of All Time appeared first on FASHION Magazine.
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