The skinny on One Direction’s Our Moment perfume

With Justin Bieber’s Girlfriend perfume being such a hit amongst the young set, it comes as no surprise when super cute British-Irish boy band, One Direction decided to debut their first women’s fragrance. First hearing about the news back in November, One Moment, named after their song “Moments” from their first album, Up All Night officially launched today at one of London’s most famous buildings, The Gherkin.

In collaboration with the fragrance company Firmenich, the perfume is said to have top notes of pink grapefruit, wild berries and red currants. It also boasts floral notes of jasmine, freesia and frangipani with a base that consists of a creamy musk, sheer woods and white patchouli. According to Harry Styles’s tweet, “The 1D fragrance…smells like a summers day.”

WWD describes the aesthetically appealing perfume bottle as a jeweled-cut glass sphere, topped with a silver crown that houses a pink mesh flower. With a pale pink packaging that features a picture of the boy band on the face of the bottle, this will definitely make any girl’s heart flutter.

Our Moment will launch exclusively at Harrods on August 25 and then followed by a further UK-wide distribution on September 9. There is currently no official date for the global launch, but we hear they hope to launch the perfume in the U.S. late August. Just in time for back-to-school shopping, we bet when August rolls around, the girls will be running (and maybe screaming) to get their hands on the 1D fragrance.

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