The story behind the explosion of the Cambridge Satchels

This past summer and into the fall, identical brightly hued satchels in every colour of the rainbow began popping up everywhere from style blogs to outside of Spring 2012 shows. No label, no glitz, just simplistic construction and straight up utility. Unlike often-unattainable It bags, The Cambridge Satchel Company satchels don’t break the bank, with styles ranging from just $100 to $200 a pop. A surprise hit with street stylers and editors alike, the bag’s success was somewhat of a shock to its creator, the U.K.-based (Cambridge, to be exact) mother, Julie Deane, who started her business with her mother as a means to send her daughter to private school. Although her former manufacturer saw that Deane had hit upon something special (they stole her designs and she’s pursuing legal action), she still can’t believe her satchels “appear on such stylish people and in such amazing stores. I feel very honoured,” she says.

We got the lowdown from the Cambridge mastermind herself on the little bags that could. »

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