They said/We said: David Beckham’s assets are expertly displayed in the ad for his H&M underwear collection

By Bianca Teixeira

A first look at David Beckham’s advertisement for his H&M underwear collection has hit the web, and shall we just say, the Swedish brand sure knows its assets.

No stranger to flaunting his abs, pecs, glutes, and, well, you get it, the British soccer player first starred in Emporio Armani’s 2009 underwear campaign, and now he’s sharing once again. Set to launch on Feb. 2, the collection’s first campaign photo spotlights Beckham in all his glory—and a pair of $10 underwear.

The black and white photo features the star in his skivvies with his name in bold text stamped over his body. In an act of genius, the letters covering his inked chest have been photoshopped out. As we all wait with bated breath for more ads to be released, it gets us thinking: Should we all line up at H&M on Feb. 2 for Beckham posters to take home? Or shall we just hope that future ads come with a workable eraser—if you know what we mean.

THEY SAID…

Hollywood Life: “If you want to get in Beckham’s briefs, it’ll cost you $15 — but the body’s not included!” [Hollywood Life]

The Cut: “Either that or his washboard abs are somehow repelling out the lettering through their sheer manly strength. How’s that New Year’s diet shaping up for you?” [The Cut]

Fashionista: “A set of Beckham briefs will only cost you about $15. But looking like Beckham in them? Well, that will probably cost a lot more.” [Fashionista]

WE SAID…

Caitlin Agnew, assistant editor: “It looks like H&M has taken a page from Beckham’s previous ads (and abs) for Emporio Armani—but with an angsty twist. I’ve got my fingers crossed that everyone’s favourite Posh will be making a future appearance in the campaign. Two Becks are better than one.”

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