They said/We said: Jean Paul Gaultier is the new creative director for…Diet Coke!

From pop stars to puppets, Jean Paul Gaultier has proven he can dress ‘em all. Diet Coke has appointed the eccentric designer to take over Karl Lagerfeld’s position as creative director, and the first commercial has him giving a tiny marionette a couture makeover.

We never thought we’d feel puppet-envy, but the ad—the first of three in a series entitled The Night & Day Serial Designer—features Gaultier (sporting serious Dr. Seuss-esque hair) creating a punk ensemble for the miniature Diet Coke-girl.

JPG is the first designer to appear in the brand’s films, and will be lending his eye to create a limited-edition collection of show-stopping bottles and cans along with developing online content, ad campaigns, and retail concepts. We’re sure the brand has high expectations for the designer’s version of the bottle, given his knack to create curvaceous perfume bottles.

The second and third installments of the series will premiere on March 9 and 10.

THEY SAID…

Fashionista: “One of the strangest designer collabs we’ve seen. But hey, if anyone can pull it off, it’s JPG.” [Fashionista]

Grazia Daily: “Slightly bonkers? Perhaps, but we kind of love it and can’t wait to see what the next installment has in store for his next fashion victims Eleanor and Bernadette.” [Grazia Daily]

WE SAID…

Sarah Daniel, beauty editor: “I think we need to stage an intervention with these collab-addicted designers.”

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