They said/We said: Natalie Portman’s Black Swan co-star (and fellow Jew) Mila Kunis is the new face of Dior Handbags
Dior has signed Mila Kunis as the newest face of its Miss Dior handbags. The campaign, shot by Mikael Jansson, features a very Parisian-chic Kunis in black clothes and a chignon. (But of course.)
The advertisements are set to debut in international editions of Elle, Vogue, and Madame Figaro by January 15, reaching the American monthlies after January 29.
This will be Kunis’ first major ad campaign since she wowed audiences with her stellar performance in Darren Aronofsky’s Black Swan. And the casting for the ad is an interesting one, if you remember Dior’s scrape with anti-semiticism last year. Kunis’ Black Swan co-star, Natalie Portman, also represents the brand, but threatened to leave the fashion house last March following Galliano’s anti-semitic comments. Despite Galliano’s outbursts, it seems that Dior has a soft spot for Jewish actress-ballerinas.
Perhaps this was Dior’s way of definitively stating that they do not share Galliano’s beliefs. Then again, Kunis was one of the most bankable cover stars of 2011, gracing Cosmopolitan, Elle, GQ, and W mags.
Delphine Arnault, deputy general manager of Dior, told WWD that Kunis’ print campaign would be part of a larger “worldwide media plan.” Does this mean a quirky fashion video of Kunis is in our future? We sure hope so.
THEY SAID…
Elle: “The move suggests that someone in the Arnault family could be a major fan of Darren Aronofsky’s acclaimed ballet thriller, as Kunis’s [sic] co-star Natalie Portman already fronts the campaign for the house’s Miss Dior Cherie fragrance. [Elle]
Hollywood Reporter: “Will Kunis show up for Dior’s couture show next week in Paris or their ready to wear show in March? We have a feeling there’s a strong possibility. Also, next time she shows up at an awards show, you can bet it will be in Dior.” [Hollywood Reporter]
Fashionista: “While it’s been almost a year since Galliano’s anti-semitic rant went public, it’s interesting to note that Kunis is Jewish and, according to her Wikipedia page, the Ukraine-born actress has cited anti-semitism in the former Soviet Union as one of several reasons why her family immigrated to the United States. We guess it’s safe to say that Dior has put the scandal behind them–though it seems doubtful the brand would, as some people have said, ever hire back Galliano if they want to continue working with actresses like Mila. [Fashionista]
WE SAID…
Randi Bergman, online editor: “What Fashionista said! What would have been especially dramatic would have been if they had swapped Kunis for Portman last year, amidst her threats to leave the company. And then the Black Swan plot-line would become a reality, and we’d have all ended up, well, you know.”
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