They said/We said: U.K. model agencies enforce ban on the use of tanning beds
We’ve all seen leather-skinned, sunspot-covered ladies and gents (we’re looking at you D*n*t*ll*a), who’ve committed too much of their lives to soaking up the rays, and we can’t help but take mental note to wear sunscreen for the rest of our lives. Well, U.K. modeling agencies may save many from future irreparable skin damage—and worse, skin cancer—by banning the usage of sunbeds by their models.
So far, 11 big league U.K. model agencies including Elite, Premier Model Management, Storm and Next, plan to shed a non-UV light on the hazardous beauty regimen, with the signing of a zero-tolerance policy on tanning beds to support cancer research with U.K.’s R UV UGLY campaign.
CEO of Elite Model Management Michelangelo Chiacchio says: “We hope that this will help to send out a strong message to young girls and guys, that sunbeds will have a negative impact on their appearance.” Snooki, take note!
With startling cancer research statements like: “The first time use of a sunbed before the age of 35 increases the risk of malignant melanoma, the most serious form of skin cancer, by 75 per cent,” it should be a no brainer to boycott their use.
With so many alternative and safe tanning products available, we’re sure designers will have no trouble using rub and spray-on self tanners at London Fashion Week.
THEY SAID…
Fashionista: “The U.K. has already made strides in creating a healthier working environment for models—ensuring models are above the age of 16, and promoting greater awareness of eating disorders—and this is certainly another positive development.” [Fashionista]
Daily Mail: “The so-called heroin chic look popularized by models and designers in the ‘90s that demanded skin be pale to the point of translucence has given way to the new brand of beauty for the noughties—one that puts high value on hair, nails and tan being entirely artificial. What never changes, however, is just how dangerous a sunbed tan can be.” [Daily Mail]
WE SAID…
Lesa Hannah, beauty director: “Thumbs up, U.K., but I’m more surprised at the idea that models even use tanning beds; I thought adding a faux glow backstage was the job of people like Jimmy Coco?”
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