This Palette Took Kat Von D Seven Years (!!!) to Create

by Souzan Michael November 23, 2016

If you’re a Kat Von D fan, you’ve heard of the Alchemist palette (and if you’re not, lol why not?). She began teasing the palette way back in 2015, saying it was an “eyeshadow formula I’ve been working on for the past 5 years.” That was in August. Then this past spring, she posted a sketch of the packaging, followed by the very first prototype in June. “Do you guys remember the artwork of the letter A that I drew the other day? Well, today after SEVEN YEARS of working on a super special formula, I got to see [and hold] the first component prototype in my hands!”, she wrote. “Don’t even try and guess what this special “palette” is, cuz I promise you won’t! *and yeah, I know! It’s way to soon to talk about the #alchemist palette, since it’s not launching till next year, but I just couldn’t help giving y’all a sneaky-peek!”

Close up of the #Alchemist Holographic palette. It's impossible to capture its true holographic beauty in a photo – but I am super proud of this component.️ @katvondbeauty #comingsoon

A photo posted by Kat Von D (@thekatvond) on Nov 22, 2016 at 11:57am PST

Well y’all, the Alchemist palette is finally here, almost two years later. Of course, it’s 100% vegan, cruelty-free, and is biodegradable and recyclable. Kat explains, “This palette is made up of the most versatile formula I have ever created. It’s is highly pigmented but iridescent. Originally formulated as an eyeshadow but can be used as a highlighter, or a top coat transformer on both lips + eyes.”

Getting to hold the #Alchemist Holographic palette in my hands after 7 years of working on this formula is one the best feelings ever! ️@katvondbeauty #comingsoon

A photo posted by Kat Von D (@thekatvond) on Nov 22, 2016 at 11:54am PST

The palette launches on sephora.com and katvondbeauty.com on December 24th, and will be in stores on December 26th (as if Boxing Day wasn’t insane enough). However, if you’re a Sephora VIB member, you’ll have access to the Alchemist palette as soon as December 18th.

So for all those asking here are the details on the new @katvondbeauty #Alchemist Holographic palette: This palette is made up of the most versatile formula I have ever created. It's is highly pigmented but iridescent. Originally formulated as an eyeshadow but can be used as a highlighter, or a top coat transformer on both lips + eyes. As always, this palette is #crueltyfree. It is also 100% #vegan, and the component is recyclable + biodegradable. Here is the launch dates: 12/18 VIB prelaunch [sephora.com] 12/24 online on sephora.com + katvondbeauty.com 12/26 in all Sephora stores [internationally as well!] Make sure to follow @katvondbeauty for upcoming info as well as the upcoming #Alchemist giveaway!

A video posted by Kat Von D (@thekatvond) on Nov 22, 2016 at 12:11pm PST

Happy shopping!

The post This Palette Took Kat Von D Seven Years (!!!) to Create appeared first on FASHION Magazine.