This Week’s Need-to-Know Beauty News
Maison Valentino launches new beauty Instagram and campaign with Lady Gaga
Maison Valentino Beauty, welcome to Instagram! Heritage Italian fashion house Valentino has officially joined the social media giant as @valentino.beauty, and its first collection of posts celebrate the brand’s latest eau de parfum, Voce Viva ($123). Fronted by Oscar-winning songwriter Lady Gaga — a pop superstar known for using her fame to speak out about body positivity, the LGBTQ community, mental health and bullying as much as she is for her jaw-dropping vocals and fantastical outfits — the new juice was designed with the ethos of celebrating originality and, more specifically, its wearer’s unique voice. The campaign video features Gaga’s powerful vocals, and marks “an invitation to gather together for a more inclusive world” the brand said in a press release.
Fenty Beauty launches mini gift sets for the holiday season
For those who enjoy getting started on their holiday shopping early, take note: Fenty Beauty just dropped two limited-edition gift sets earlier in the week. First up is the Glossy Posse Mini Gloss Bomb Set: Holo’Daze Edition ($48), a collection of Rihanna’s best-selling lip gloss in four brand-new shades: Cake Shake (shimmering bronze), Baby Brut (shimmering champagne), Taffy Tea$e (shimmering coral), and Ruby Milk (shimmering fuchsia). The second set is the Two Lil Stunnas Mini Longwear Fluid Lip Color Duo ($33), the perfect stocking stuffer that includes two limited-edition hues of RiRi’s Stunna Lip Paints: Unmatched (deep cool red) and Underrated (deep berry).
Avène’s 30th anniversary Thermal Spring Water Spray supports a great Canadian charity
Okay, this technically isn’t “new” news that dropped in our inbox this week, but we love mentioning milestone anniversaries — especially ones that give back. Earlier this month, Avène, a beloved French skincare brand for sensitive, intolerant and allergic skin, released a limited-edition can of its cult-favourite hydrating mist, Avène Thermal Spring Water Spray ($22), to mark the brand’s 30th anniversary. Although Avène’s roots began with mineral-rich spring water found in a small village in Southern France more than a century ago, the brand was officially established in 1990 and has kept on expanding into the skincare game ever since. What’s more, for every limited-edition hydrating mist sold, Avène will donate $1 to the Canadian Cancer Society. Be sure to pick yours up at a drugstore near you.
Cynthia Rowley teams up with Oribe for a virtual Spring 2021 collection preview
New York Fashion Week Spring 2021 has gone digital and Cynthia Rowley chicly followed suit. To showcase her newest collection, the American fashion designer released a fun video on Thursday that shined a light on small businesses and captured the current state of New York. Clad in the latest spring Cynthia Rowley offerings, models danced along the streets of Manhattan to a performance by local group the East Village All Stars, and each mane, from soft waves to glorious coils, was styled to perfection by Oribe hairstylist and educator Mandee Tauber. Here are the hero products Mandee used: Mystify Restyling Spray, Balm d’Or Heat Styling Shield, Swept Up Volume Powder Spray and Rough Luxury Soft Molding Paste.
The post Lady Gaga Stars in New Maison Valentino Campaign + More Beauty News appeared first on FASHION Magazine.