This Week’s Need-to-Know Beauty News

by Natasha Bruno

Bend Beauty ditches the term anti-aging

View this post on Instagram

At Bend Beauty, our brand mission is to create a beautiful life and we believe that aging is a magical part of this process. We are passionate about beauty and wellness at any and every age, and we want our product line to reflect this sentiment ?⁣ ⁣ That’s why we’ve made the decision to rename our foundational Anti-Aging Formula to Renew + Protect. It’s the same great product (and same formulation) you’ve always loved, re-named to more accurately reflect the efficacy of our products and the positive effects they have on skin health and longevity. ⁣ ⁣ Renew + Protect provides the foundation of an optimal skincare routine at every age. Let’s love, care for and celebrate the skin we’re in ⁣ ⁣ ?: @michelle.doucette.photography

A post shared by Bend Beauty (@bendbeauty) on

Halifax-based oral skincare supplement brand Bend Beauty is changing the way it talks about aging. A pioneer in the growing ingestible beauty game, Bend Beauty made the move this week of phasing out the term “anti-aging” – one of the most powerful and enduring phrases in the beauty realm – from its hero supplement sku. Renamed as Renew + Protect, the much-welcomed refresh takes a positivity-charged stance on the skin’s natural aging process instead of casting it as something that should be fought against. “It’s the same great product (and same formulation) you’ve always loved, re-named to more accurately reflect the efficacy of our products and the positive effects they have on skin health and longevity,” the brand recently stated on its blog. Infused with good-for-you ingredients like fish oil, marigold flower extract and vitamin D3, Renew + Protect ($80) comes in liquid form and mini soft-gel capsules, and works to help reduce UV-induced skin sensitivity as well as improve hydration and elasticity.

Goop Beauty launched a new body butter on Gwyneth Paltrow’s birthday

Actress and Goop founder Gwyneth Paltrow celebrated her 48th birthday on September 27th and to help mark the occasion, her wellness and lifestyle brand dropped its new Nourishing Repair Body Butter ($75). Available on sephora.ca, the luxe body cream, spiked with bacuri butter, caviar lime and mulberry leaf, works to brighten skin’s appearance by boosting cell turnover while also delivering intensive moisture. Sounds like the ideal rich moisturizer for the cooler, drab months ahead if you ask us.

Meet Tom Ford Beauty’s latest spritz, Bitter Peach

Tom Ford Beauty just released a new addition to its private blend fragrances and it’s bursting with a juicy aroma. The fruity-floral opens with top notes of peach and blood orange oil, and at the heart lies a unique cocktail of rum absolute, cognac oil and jasmine. For those who revel in a perfumes’s lingering dry-down, get ready for a blend of vanilla, tonka bean and patchouli. Shop the new Tom Ford Bitter Peach Eau de Parfum ($425) at Holt Renfrew.

And ICMYI, here are some other top beauty headlines from the week:

You can now have your Sephora order delivered in an hour in Canada

We got the lowdown on nailing mask makeup from Peter Philips

Aaron Wallace shared the important story behind his men’s grooming brand

The post A Halifax Brand Bans The Term “Anti-Aging” + More Beauty News This Week appeared first on FASHION Magazine.

Back to FASHION Magazine