Toronto-Based Fashion Brands Team Up For COVID-19 Relief Initiative

If you’re looking for another reason to shop local at this time, a cohort of some of Canada’s most well-loved labels is giving you just that. From today, an impressive line-up of Canadian fashion brands are coming together to help raise money for the University Health Network which will then distribute the funds to support frontline workers. Organized by Andrews and Kate Middleton-approved brand Smythe, the program – called #TorontoFashionUnited – begins today and runs until April 26.

The program features around 20 designers from Toronto including Alfred Sung, Augustina, Carole Tannenbaum Vintage, Jenny Bird, FORTNIGHT, Pink Tartan, Suetables (whose designs have been worn by Meghan Markle), Ela Handbags and more. 10 per cent of all sales made by the brands over the next three days will be donated to the initiative.

“We are in unprecedented times and wanted to rally Toronto fashion businesses, as a collective, to do our part and give back to the brave frontline workers taking care of our community,” Darren Mason, the owner of Andrews said in a release. Louise Aspin, the senior vice president and chief development officer at the Toronto General & Western Hospital Foundation, added, “Shoppers can feel good knowing their support will help accelerate the pace of what is possible, both in supporting frontline staff at our hospitals and critical research that can put an end to this pandemic.”

For the full list of participants, click here.

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