Velvet skin and bow tie-folded hair made for a “not so pretty” beauty look at Jeremy Laing Spring 2014

Gender differentiation was of no importance at the Jeremy Laing Spring 2014 show. Which model—male or female—wore what was only a matter of sizing, according to Laing. The same went for the “not so pretty looking” beauty: Male and female models alike were given matte skin, courtesy Cover Girl Clean Whipped Creme Foundation ($9, well.ca). In order to ensure an on-trend velvet texture, Cover Girl makeup pro, Amélie Ducharme, applied the foundation with a heavy hand. (The more product, the more matte the finish!) Aside from skin, models’ eyebrows were the focus of the face. Ducharme filled them in with a dark shade of Cover Girl Brow and EyeMakers ($5, well.ca) and then brushed brows upwards to look “more manly.”

When it came to the hair at Jeremy Laing Spring 2014, Justin German, Pantene Pro-V consulting stylist, told his hair team “no curling irons, no ringlets!” He wanted the texture to appear as natural as possible for the look, which he described in one word: modern. To do so, he relied on a technique dubbed “the bow tie.” Small sections of hair were folded from the bottom up, like an accordion, and then fastened in the middle with a clip. After letting the bow tie fold set, hair was released into an imperfect wave.

Hair at the crown of the head was then collected and tucked under using cornrow braids, favoured over normal braids for their lack of bulk. The remaining hair at the front and nape of the necks was molded down with Pantene Pro-V Smooth with Argan Oil Shine Serum ($9, well.ca) with the goal of being as flat to the scalp as possible. Further flattening came courtesy of a hair bungee cord, which was wrapped around the head and removed right before models hit the runway.

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