Wanna smell like leather? (Or rare flowers?) Louis Vuitton to launch its first fragrance since the 1930s!

On Wednesday, Louis Vuitton announced the launch of a new fragrance—its first since the 1930s. The announcement comes after much speculation when, last October, WWD reported Vuitton had been investigating rare French flowers for use in a perfume.

The nose behind it all will be none other than the renowned third-generation perfumer Jacques Cavallier-Belletrud, who has created such notable scents as Dior Addict, Stella by Stella McCartney, and Poême by Lancôme.

The fashion house provided no insights into when we can expect the fragrance to arrive, but said that Cavallier-Belletrud would travel in search of the perfect scent. The fragrance will be exclusively released in Louis Vuitton boutiques worldwide.

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