Well red

This season, the archetypal red lip is exceedingly versatile. In many textural permutations, from matte to gloss, each crimson hue reflects a different undertone—be it berry, black, blue, orange or fuchsia. After its display of cosmetic dominance on the Fall 2009 runways, there’s no sidestepping this principal shade. Rouge is the right choice.

After the jump you can check out a slideshow of the new reds, find out our favourite shades and get makeup artist advice on how to wear them. {Back to FALL 2009 BEAUTY GUIDE}

Photography by Moo. Beauty direction and text by Adriana Ermter. Hair and makeup by Greg Wencel. Styled by Jordan Porter.

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