What do you think of the True Blood jewellery?

A few of us here at FASHION are True Blood junkies. Yes, we read the books (I’m on All Together Dead. You?); we wonder when Sookie is going to get it on with Eric; we’re happy to see the back end of the Maryann story line. And yet, we cannot understand the just-launched line of True Blood jewellery, available at the HBO store (truebloodjewelry.com). Who is spending $1,295 on a silver and ruby blood drops necklace? The $32 Twilight T-shirts Nordstrom is pumping out this October, we get–it’s not a huge price to pay for a bit of faddish fandom. But a $400 armband? Seems a bit rich. Plus, to geek out for just one second: The double rings are silver.

What do you think? Are you buying it?

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