What’s in your bike basket, Lorenzo Martone?

by Randi Bergman July 30, 2014

Move over 2.55, the new It accessory is the designer bike. Enter Martone Cycling Co., a collection of super sleek, fashion-driven bikes and accoutrements popping up outside The Room at Hudson’s Bay in Toronto through August 10. Vibrantly-hued, made of steel alloy and aluminum, and with with pretty much all the bells and whistles you could imagine, the bikes are pretty much up there with Chanel snowboards on our “sporty things to covet” wish lists. For this special edition of “What’s in your Bag,” we caught up with the brand’s babely founder, Lorenzo Martone, for a tour of his studio and to see what he carries with him while riding the streets of NYC.

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Lorenzo Martone

“The items in my basket today are items for a day at the park.”

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Lorenzo Martone

“My dog is a Shiba Inu and actually inspired our company logo. Her name is Mia Martone and she has an exquisite taste. For instance, she loves eating Chapstick!”

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Lorenzo Martone

“My Martone Cycling water bottle keeps me hydrated while these nice shades by Italia Independent keep my eyes protected.”

“For my entertainment, Classy by Derek Blasberg is fab-tastic and my diamond tear earphones are so fun!”

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Lorenzo Martone

“I love lightweight Neutrogena sunscreen because I have oily skin and the cream formula is not heavy.”

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Lorenzo Martone

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