Remember when you’d slather on a pore-tightening mask and then hide indoors hoping that no one would see you? Click! Those days are gone. Now that #masking has become a popular Instagram pastime, where everyone from Bella Hadid to Lady Gaga posts selfies, there’s no shame in showing off your own masked moments. The more bizarre the product, the more likely your post will blow up your feed.
Early adopters of Korean sheet masks, like Diane Kruger and Lindsay Lohan, are credited with launching the online posting frenzy, but beauty companies spotted the trend and launched their own high-tech options. The latest masks do everything from bubbling up like baking soda to peeling off like rubber.
Although it might be tempting to go on a masking binge, Gross recommends using them a few times a week or as directed on the label. “They’re meant to be concentrated treatments,” he says. “If you’re using something beyond what the instructions recommend, there’s a chance of irritation.” And while today’s masks can accomplish the bulk of your beauty needs, there’s at least one area where it’s best to pass: “I think masks are great for anti-aging or brightening, but I wouldn’t use them for cleansing,” says Dr. Debra Jaliman, a New York-based dermatologist. Dr. Julia Carroll, a Toronto-based dermatologist, agrees: “The work is done by manipulating the cleanser over the skin with a cloth, the hands or a cleansing brush, so I don’t see an advantage to using a mask cleanser.”
Granted, there are limitations to any mask (those that claim to freeze wrinkles like Botox? Not buying it, says Carroll), but as the science continues to evolve along with our beauty habits and rituals, it’s important to remember that the appeal of these products is not just about hydrating, lifting and firming the skin. It’s also about having fun—and that’s something worth double-tapping for, too.
New Face Mask Trends
Dr. Dennis Gross’s Hyaluronic Marine Hydrating Modeling Mask
($46, drdennisgross.com)
Peel-off masks are really taking off (er, literally) at the moment: The bonus is the dramatic GIF-friendly experience of pulling them off. An example is Dr. Dennis Gross’s Hyaluronic Marine Hydrating Modeling Mask. The blue-hued plumping and moisturizing mask, which is loaded with hyaluronic acid and glycerine, solidifies on your skin in five to seven minutes. “Because it adheres so closely to the skin, it blocks out oxygen and allows the concentrated ingredients to penetrate deeper,” explains Gross, a dermatologist based in New York. And, thanks to its Silly Putty-like texture, it’s remarkably easy to peel off.
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If you’re obsessed with cleaning your pores, try StriVectin Labs Silver Peel-Off Purifier. This mask lifts away surface dirt and dead skin cells with colloidal silver, which also detoxifies the skin. After you let it set for 15 to 20 minutes, take a Tin Man selfie and watch your “likes” tally soar.
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For brighter looking skin, try Bliss Mask a-‘Peel’. It contains a powder spiked with vitamin C—a superhero ingredient that evens out your skin tone and helps diminish photo damage—and turns into a rubbery paste when you add water. Pull it off after 20 minutes and you’re fresher and energized for your close-up.
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New Face Mask Trends
Philosophy Ultimate Miracle Worker Pearl Mask
($89, sephora.ca)
Some popular anti-aging masks come with application tools. Take Philosophy Ultimate Miracle Worker Pearl Mask. These “pearls,” which contain omega-fatty-acid-rich apricot oil and are coated with collagen-boosting gel, come with a cloth pouch. Scoop some pearls into the pouch and then hold it to your face; apply pressure to crush the pearls and then massage the creamy mask into your skin for an overnight anti-aging treatment.
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New Face Mask Trends
Dr. Brandt Magnetight Age-Defier Skin Recharging Magnet Mask
($94, sephora.ca)
Or consider Dr. Brandt Magnetight Age-Defier Skin Recharging Magnet Mask. This mask, which has a whipped, creamy texture and is infused with magnetized iron particles, reparative ceramides, calming lavender and energizing black tourmaline to soften lines, soothe irritation and “zap” (ha, get it?) the signs of environmental damage, comes with a triangular magnet. After applying the mask and letting it set for 10 minutes, you cover the magnet in a tissue and hover it over your face to lift up the unabsorbed bits, which helps draw out toxins from the skin. Just think of the slo-mo-video potential of the process.
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New Face Mask Trends
Peter Thomas Roth Brightening Bubbling Mask Radiance Oxygenating Treatment
($68, sephora.ca)
The mask with the highest kooky factor goes to Peter Thomas Roth Brightening Bubbling Mask Radiance Oxygenating Treatment. It comes out of the tube like a gel and then, as the name implies, transforms into a magically bubbling foam once the ingredients hit the air and the surface of your skin. While it looks like a hilarious Snapchat filter on your face, there’s real science behind it: The mask delivers a burst of antioxidant botanicals (bearberry, mulberry, licorice). It also uses the proprietary Fiflow compound to deliver hydrating oxygen into the skin to fight dark spots and photo damage over time.
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New Face Mask Trends
111 Skin Meso Infusion Hyaluronic Acid & Vitamin C Micro Mask
($160, net-a-porter.com )
The 111 Skin Meso Infusion Hyaluronic Acid & Vitamin C Micro Mask mimics mesotherapy, a procedure in which tiny needles are inserted into the upper layers of the skin to deliver a variety of ingredients, from those that brighten to those that fight wrinkles. This mask comes with two half-moon-shaped pads covered in dozens of micro-spikes that can be placed anywhere on your face (around the eyes, lips or nose) to lightly prick your skin so that concentrated doses of hyaluronic acid and vitamin C can get beneath the surface. The pain factor is pretty minimal, and after 90 minutes your skin is left super-glowy.
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The post Why These New Face Mask Trends Are Worth Your Time appeared first on FASHION Magazine.
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