Zac Posen brings the red carpet to your wallet with an affordable wedding collection for David’s Bridal

by Jessica Flower February 5, 2014

We’ll be the first to admit it—watching Say Yes To The Dress is one of our favourite pastimes. Not just for the dramas the tag-along entourage sometimes generates, but more so for a glimpse into the pricey world of wedding dress shopping. $10,000 for a designer dress you’ll wear once? You bet. The term “budget wedding dress” for most conjures up images of god-awful gowns that no amount of justification from a stingy mother-in-law could save. Well those days are long gone. Budget-bridezillas-to-be: meet you new fairy godmother, Zac Posen.

The New York designer has come together with David’s Bridal and to create Truly Zac Posen, an affordable line of bridal gowns and bridesmaids dresses ranging from $215 for cocktail sheath to $1,400 for tulle ball gown. Posen is a favourite of red carpet celebrities, known for his figure flattering mermaid gowns and cocktail frocks, and has done one-of-a-kind big-ticket bridal gowns for Portia De Rossi and Coco Rocha.

Available in select David’s Bridal stores starting tomorrow February 6, 2014 in sizes 0 to 26, the line is accessible to bridal party members of all budgets and sizes. The wedding dresses are glamourous and romantic—think fluttery cap sleeves and va-va-voom fishtail skirts and dramatic trains—and the bridesmaid dresses don’t even look like your typical bridesmaid dress, heck we’d even buy them solely for a gala or party.

Our favourites from the collection include the sleek lacey black column dress ($245) and the strapless champagne coloured dress ($1,200), where the detailing alone makes it worth the higher price tag, both of which would be equally appropriate at a charity gala as they would at the altar. Based on the first offerings from the collaboration we certainly hope this is a partnership that, unlike many a celebrity couple, lasts longer than the honeymoon phase.