FASHION Magazine

Each Friday, we’ll be profiling one of our favourite movers and shakers on social media. From the pop-up power of Pinterest to the beautifully crafted images on Instagram, we’re learning the tricks of the trade from the ladies that do it best (and most stylishly, of course).

Stylist, personal shopper, mother and social media maven Alexandra Evjen is the definition of a tastemaker. Based in Phoenix, Evjen founded her own styling business AVE Styles to “help men and women feel confident in their appearance.” Like us, Evjen is a firm believer in the power of social media, and credits her Instagram and Facebook as valued networking tools. Most impressive, however, is her Pinterest account that has over 900,000 followers! Not your average fashion-obsessed pin-star, Evjen’s Pinterest influence branches far beyond outfit inspiration to the worlds of home décor, food and more (though she says fashion is her biggest obsession).

Evjen credits her impressive number of Pinterest followers to “joining the social media platform early.” We think it’s more a reflection of her covetable style. Between appearing on Good Morning Arizona’s “Pinterest Interest” segment to being featured on Arizona Midday, Evjen’s presence on Pinterest is the stuff social media—and mainstream media—dreams are made of. The list of opportunities she’s been offered through Pinterest is a long one. Her favourite experience so far: “working with Glamour magazine and Revlon… to curate a dedicated board to 2013’s hottest colours.” And Evjen’s not slowing down anytime soon. Her expertise in Pinterest marketing has provided her with a slew of new opportunities, including “styling content for brands specifically for Pinterest.” If Pinterest is the marketing tool of the future, Evjen is steps ahead of the game.

We got to know the multi-tasking pinner for our Social Media Star feature.