FASHION Magazine

  • Q&A: 5 minutes with Alisha Schick

    Suka
    Photography: left, Suka $90 by Patrick Zubiri, middle, Schick by Ashley Champagne; right, Suka top $105 by Patrick Zubiri.

    This year, one of Edmonton’s local treasures celebrates the 10th anniversary of her ready-to-wear label, Suka Clothing (sukaclothing.ca). Alisha Schick is known for balancing feminine silhouettes with edgy geometric details, and her Spring 2012 show at Western Canada Fashion Week included an array of cool cosmic microprints. Here, the designer and fashion design instructor (she teaches at Edmonton’s MC College) talks secret fashion weapons and childhood fads.

    What is your secret design weapon?
    “My sketchbook is my most important tool. I sketch a full figure for key pieces and looks, and then elaborate. There is always a strong story behind each collection.”