FASHION Magazine
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Apricotton Founders Talk Taking the Trouble Out of the Tween Bra Shopping Experience
For many young female-identifying shoppers, the experience of buying a first bra is daunting. Not only is it an unfamiliar product category to explore, but the messaging around such items — either hyper-sexualized à la Victoria’s Secret, or woefully juvenile — can be a turn-off to anyone who already feels caught between the identities of […]
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