FASHION Magazine

Just weeks after banning Dakota Fanning’s ad for Marc Jacobs’ Oh Lola! fragrance because they decided it sexualized children, the British Advertising Standards Agency is now claiming that one of Hailee Steinfeld’s Miu Miu ads is “irresponsible because it depicts a child in an unsafe location.”

The ad in question was shot by Bruce Weber and features Steinfeld sitting on train tracks, which clearly looks staged to evoke her gun-slinging Mattie Ross in True Grit. Seeing as most publications will be moving on to Spring 2012 adverts with their next issues, we’re not exactly sure where the complaint will lead, but it’s safe to say that it’s got the industry riled up over a whole lot of nothing.

With all of the recent controversy over Steinfeld’s and Fanning’s ads and Vogue Paris’s editorial featuring 10-year-old model Thylane Loubry Blondeau this past July, we wonder whether hiring younger models will become out-moded. With Miu Miu’s  recent revealing 34-year-old Guinevere Van Seenus as the star of their new campaign, it’s a possibility.