FASHION Magazine

  • Ones to watch: Amsterdam’s Avelon has us crushing hard

    by FASHION Staff

    By Gillian Pryor

    Dutch designer Erik Frenken knows a thing or two about manning a high fashion label. After working as the head of womenswear at Viktor & Rolf, the designer relocated to Amsterdam to take the helm at Avelon early last year. The label, which was on the brink of bankruptcy when Frenken took over in early 2010, has since extended into some of the most solidly covetable womenswear and menswear lines we’ve seen in ages.

    Posted in Amsterdam, Avelon, Ones to watch, Style, Viktor & Rolf