FASHION Magazine

When it comes to beauty, natural products are proving again and again to be winners. Literally.

At the 2012 Canadian Beauty Innovation Awards held in Toronto last week, Consonant Skincare’s HydrExtreme came out on top. Gaining grand prize recognition, as well as the opportunity to showcase the product to key buyers and members of the fashion and beauty industry, the hydrating all-natural product won over the highly esteemed judging panel.

Bill Baker, owner of Consonant Skincare said, “We are thrilled that a product that we put so much time and consideration into developing was ultimately being recognized as the most ground-breaking beauty product of the year.”

And ground-breaking it is. HydrExtreme is a natural extreme hydration booster that does exactly as it says. The product is close to the company’s heart as it was originally created for a friend of Baker’s who had severely dry skin due to the chemotherapy she was receiving for the treatment of her cancer. For the friend of Baker’s, who had tried most of the products that were recommended to her with no avail, HydrExtreme was effective and she noticed results within a few days.