FASHION Magazine
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10 Purple Shampoos, Conditioners and Leave-Ins to Refresh Blonde Highlights
Purple blush may be currently having a moment, but purple hair products never go out of style for blondes. To understand the magic of purple haircare for blonde babes, let’s get into a little bit of colour theory. On the colour wheel, you’ll find that yellow and purple are direct opposites — making them complementary […]
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Florence Pugh is Giving Us Major Hair Inspo These Days
If there’s one thing we can say about Florence Pugh, it’s that she’s fearless. Whether she’s playing the role of a polished 1950s housewife in the psychological thriller Don’t Worry Darling or the flower-crown-wearing lead in Midsommar, Pugh is unafraid to take on any character. And both on- and off-screen, she’s unafraid of trying new things […]
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Billie Eilish Just Changed Her Hair Again
Experimentation has always been part of Billie Eilish’s style. And clearly, one of her favourite ways to switch up her appearance is through her ever-changing hair. On August 23, the artist shared with her 89.6 million Instagram followers that she had, yet again, transformed her locks. Via an Instagram video, Eilish revealed that she had […]
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FYI: Purple Shampoo Isn’t Just For Blond Hair
Hear us out...
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Everything You Need to Know Before Going Blonde Like Mila, Kendall and Millie
Rule number one: be patient.
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Surprise! Kendall Jenner Just Dyed her Hair Blonde for Burberry’s S/S20 Show
#CommittedToTheCause
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How to Go Blonde and Maintain It at Home According to a Celeb Hair Colourist
Charlize Theron and Gwyneth Paltrow's hair colourist tells us what to do before and after getting highlights
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Why We Turn to Bleached Hair During Times of Chaos and Change
Earlier this month, Selena Gomez showed up at the American Music Awards looking different. In freshly minted Nirvana Blonde™ hair, she’d undergone about nine hours (and 300 foils) of treatment over the course of a single day, it was a testament to the patience of stylists and of a process that involved a lot of […]
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How I Got My Best Blonde Ever
Being blonde has been an obsession for most of my life. Growing up, my favourite Disney characters were Cinderella, Sleeping Beauty, and Simba (that coat was the perfect shade of gold). My mom nurtured this fixation, squeezing lemon juice into my hair on summer afternoons so it would lighten. As I approached my teens, I […]
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Johnny Ramirez’s ‘Lived-In-Color’ Look Is Totally Worth The Hype (And The Wait)
“See you soon,” I texted my husband just after I arrived for my 1 p.m. appointment with celebrity colourist Johnny Ramirez at Toronto salon Lac + Co, where he was being hosted for a few days. Nearly 10 hours later, I returned home with hair so expertly sun-kissed that being a beauty hostage for an […]
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A guide to the new shades of blonde taking Instagram (and Hollywood) by storm
BLEACHELLA ⚡️ A photo posted by Taylor Swift (@taylorswift) on Apr 15, 2016 at 1:09pm PDT When a celebrity goes blonde, like really blonde, the Twitterverse can’t stop buzzing. Take Cindy Crawford’s 14-year-old daughter (and budding supermodel) Kaia Gerber, who recently ditched her enviable brunette locks for a fresh bleach blonde look. OK, so she […]
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Attention, Kim (and new blondes everywhere): Here’s why you should be using purple shampoo
A photo posted by Kim Kardashian West (@kimkardashian) on Mar 9, 2015 at 5:17am PDT As the only girl in my family born without naturally sun-kissed hair, I spent the first half of my life experimenting with hair colour. First came the “natural”-looking highlights—streaky and uneven, sure, but they gave me the taste of blonde […]
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