FASHION Magazine
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Social Media Star: Carmyn Joy Effa on vintage stationery, still-life snaps and if cats are the trick to Instagram success
Each Friday, we’ll be profiling one of our favourite movers and shakers on social media. From the pop-up power of Pinterest to the beautifully crafted images on Instagram, we’re learning the tricks of the trade from the ladies that do it best (and most stylishly, of course).
Photography courtesy of Instagram/Carmyn Joy
Photography courtesy of Instagram/Carmyn Joy
Photography courtesy of Instagram/Carmyn Joy
Photography courtesy of Instagram/Carmyn Joy
Photography courtesy of Instagram/Carmyn Joy
Edmonton-based photographer Carmyn Joy Effa proves that talent trumps all when it comes to social media. With an Instagram fan base of more than 84,000 followers, the popular photo-sharing platform has become her springboard for creative opportunities.
However, you’ll be hard-pressed to find the selfies that dominate so many Instagram feeds in her portfolio. Instead, Effa finds inspiration in objects and still life shots (retro stationery, colourful plates of food and her cat are popular subjects). “I am interested in the stories that lie behind the things people collect, purchase, find, and place value in.” Did we mention her vintage-like photos average 1500 likes? That’s right. Quite the Instagram rock star.
Thanks to the social media platform, not only has she met new friends all over the world, but also has come across a few life-changing opportunities including a recent collaboration with MTV Canada for a short documentary project held in Toronto, which featured her amazing photography skills and, obviously, her Instagram feed.
From talking about her favourite photographs to her dreams of opening her own company, we got to know the girl behind the phone lens for this week’s Social Media Star feature.