FASHION Magazine

Each Friday, we’ll be profiling one of our favourite movers and shakers on social media. From the pop-up power of Pinterest to the beautifully crafted images on Instagram, we’re learning the tricks of the trade from the ladies that do it best (and most stylishly, of course).

Bay Area power pinner Christine Martinez was one of the first to hop on the Pinterest bandwagon back in 2010. The 8th to receive an invite to the now hugely popular online scrapboard site, Martinez pinned her way to the top with her penchant for quirky interior decorating, fashion, vibrant prints and of course, dog accoutrements fit for her dog Miles. “It was a very cool and unique experience to be on Pinterest when only a handful of others were, and to be able to have so much influence over how people use Pinterest today,” she says.

With over 5 million followers, it would be an understatement to say that the popular social media platform hasn’t changed her life. Not only has she travelled to exotic places to live-pin fashion shoots with brands like Calypso St. Barth and Cole Haan, but her Pinterest reputation has also led her to the role as the creative director for the up and coming shopping social media platform luvocracy.com. To let fellow pinners into her psyche, she’s even written a whole book, The Complete Idiots Guide to Pinterest Marketing.

We did the book one better and got to know more about the girl behind the screen for our first Social Media Star feature.