FASHION Magazine

Let the battle of the Gs begin! After a three-year-long feud, Gucci faced off with Guess (who are currently celebrating 30 years in the biz) in federal court, claiming the their products infringe on Gucci’s trademarked designs.

Gucci first sued Guess way back in 2009, accusing the more affordable G-named brand of retailing items with similar trademarks such as Gucci’s noted green-and-red-striped design, a square G, script and the interlocking G’s in a diamond pattern.

It seems like whenever the Mulleavy sisters seek inspiration from other countries, a little bit of controversy is sure to follow. Two years ago there was backlash against the name of a nail polish from Rodarte’s Mexico-inspired collaboration with M.A.C Cosmetics, and this week the brand is under fire for using sacred Aboriginal prints.