FASHION Magazine

See the photographs from the exhibits »

Femininity, freshness, passion… These are all words that cosmetics giant Lancôme uses to describe the rose, the ever-famous flower that has served as the company’s emblem throughout its almost 80 years of existence. This June, in celebration of their trademark blossom, Lancôme is hosting not one, but two simultaneous photography exhibits at different locations during Toronto’s Luminato festival.

Firstly, the exhibit Rôses By… 20 Artists for a Rose will be presented as a North American premiere during the Luminato festival at Toronto’s First Canadian Place. From Nick Knight to Patrick Demarchelier, Lancôme has given the green light to twenty famed international photographers to create their own personal interpretations, in colour or black and white, of the timeless rose emblem. Photographer Mark Segal chose an innocent white rose wrapped in a wreath of thorns for his interpretation, while Dusan Reljin portrayed a rose exploding out of a rich pink and orange colour palette. Of the final twenty works some are realistic, some are symbolic but all are not-to-be missed.