FASHION Magazine

Whether it’s through Stella McCartney’s tireless battles to bring eco-awareness to the forefront, or with H&M’s bringing it to an affordable price range, we’ve learned that fashion really should not come at the price of being at odds with the earth. And since we know you’d love to do both, we’ve made it a cinch with this foolproof eco-friendly guide that hits all the marks with the hottest trends for spring.

View our picks »

Add Vancouver’s Allison Wonderland to the growing list of Earth-loving labels. This fall, designer Allison Smith launches a sister collection, Pillar (pillarclothing.com). With a name inspired by Lewis Carroll’s hookah-smoking caterpillar, the line features five easy-to-wear pieces in eco-friendly fabrics, such as the hemp-blend Soda Dress (shown, $190). Weekend casual just got cuter—and you can feel good about buying it.

Rachel Fortin is the creator of earth-friendly accessories line Rachel.F. (514-544-6518, rachelf.ca). This Montrealer (who cut her design teeth at Mackage) is fast becoming the eco–It girl for one-of-a-kind purses, statement hats and eclectic jewellery—all crafted from recycled furs.

How would you describe your line?
“Timeless. Comfortable. Ethical.”

By Jordan Porter

We understand the importance of saving paper, turning off the lights and hopping on public transportation, and we consider ourselves to be some pretty “green” girls, but with Earth Day just around the corner (this Friday April 22nd), we’ve decided it’s about time we did our part to save the world the way we know (and love) best; one fashionable find at a time.

Shop the guide now! »

For Vancouver designer Nicole Bridger, the grass is always greener on the eco-side. Last May, she claimed Fashion Takes Action’s first Design Forward award, which recognizes talented eco designers. This May, she opens her first retail store in Kitsilano (2151 W. 4th Ave., nicolebridger.com).

What made you decide to open your own store?
“It’s always been the plan to have retail spaces, just a matter of when. You think if it’s meant to happen, the right space will show up.”