FASHION Magazine

In Stockholm, Sweden where H&M is based, creatives within the company view H&M Conscious Exclusive as a petri-dish for developing new methods and materials that, with time and experimentation, can filter out across their offerings. Looking for sustainable fashion is not new but what makes Conscious Exclusive interesting, is that it has always been about making fashion-forward, special […]

The post 15 of Our Favourite Looks From H&M’s 2018 Conscious Exclusive Collection appeared first on FASHION Magazine.

Editor: Randi Bergman. Stylist: Eliza Grossman. Photographer: Carlo Mendoza. Hair and Makeup: Margot Keith. Model: Enry, Plutino Group.

How to dress for prom, the budget-friendly way »

One could argue that a prom dress is one of the most important dresses that you’ll buy in your life. At least that’s how it feels when the event is approaching and you have no idea what to wear.

To help out, we’re throwing back to our days of FASHION18 (our old teen mag!) and we’re teaching you how to dress for prom for less with 9 super stylish looks for $500 or less (some are even way less!). And while the dress may be the number one priority on your mind, we’ve rounded these looks out with cute accessories (cat ears, anyone?) and heels that will have you dancing all night long.

Not only will these prom dresses turn heads; they are pieces that will stand the test of time in your closet. If you’re headed to a wedding, garden party, or any formal event, these fancy frocks will transition effortlessly to any event that life may throw at you.

See the H&M Conscious Exclusive Collection here »

Just in time for prom and wedding season, H&M has launched a new line of spring eveningwear that hits stores today. The line, titled “Conscious Exclusive,” is part of H&M’s hugely successful Conscious Collection. It includes a variety of partywear and accessories that promises to bring a touch of Hollywood glamour to the fast fashion chain.

Like the rest of H&M’s Conscious Collection, the Conscious Exclusive line is made from sustainable material such as recycled polyester and organic cotton. According to H&M’s head of design Ann-Sofie Johansson, the inspiration behind the collection came from thinking about glamour and style in an environmentally conscious way. “For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work,” Johansson explained.

With every solid closet clean out, when the never-worn clothing gets separated from the over-worn, there’s always the question of what to do with pieces after they have been pulled off the hangers and out of the drawers. Donate, throw away or give to friends?

Now, H&M is offering the solution to this on-going problem and providing shoppers with the opportunity to return used clothing in any state—tattered, barely worn, and from any brand—to select stores so they can be reused, recycled, or donated to be re-worn.

From H&M’s latest and greatest eco offering, to our favourite eco beauty buys, we’re giving you all the intel you’ll need to keep stylish for spring, summer and beyond.

Start the slideshow »

There’s been a serious push towards sustainable fashion of late and with good reason. Gorgeous wears that are kind to the environment? That’s like double the reason to go shopping!

View the collection »

Now, longtime environmental advocate H&M (they’ve been the world’s largest buyer of organic cotton since 2010) is taking its environmental quest one step further with the Conscious Collection. The new knockout sustainable fashion line of everything from shorts to blouses to cocktail dresses and gowns (gowns!) is made from a whole slew of earth-conscious fabrics, including chemical-free organic cotton, a totally renewable cellulose-silk called Tencel and recycled polyester made from PET plastic bottles.

The tea-with-the-Queen-worthy collection is chock-full of sugary sweet pastels, romantic florals and the nipped-in waists we saw all over the Spring 2012 runways. These ultra-flattering dresses are perfect for the summer wedding, the prom or even the classic night out on the town. And though it might be a bit of a bold choice for a wedding dress, one particular off-white gown with a decadent tiered skirt has us in a decidedly matrimonial kind of mood. Still need another stamp of approval? Actress/goddess Michelle Williams wore one of the Conscious gowns to the BAFTA Awards earlier this year. Can we get an amen?

Whether it’s through Stella McCartney’s tireless battles to bring eco-awareness to the forefront, or with H&M’s bringing it to an affordable price range, we’ve learned that fashion really should not come at the price of being at odds with the earth. And since we know you’d love to do both, we’ve made it a cinch with this foolproof eco-friendly guide that hits all the marks with the hottest trends for spring.

View our picks »