FASHION Magazine
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H&M Is Saving the Planet, One Pair of Jeans at a Time
H&M’s recycling program might just make you feel better about that spring shopping spree. At a time when sustainability is on the tip of everyone’s tongues, diverting unwanted clothing from landfills is major issue when we’re talking about taking care of our planet. In a video released this morning to coincide with their worldwide Garment […]
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The fashionable way to reduce, reuse, recycle: Introducing H&M’s new garment collecting initiative
Photography courtesy of H&M With every solid closet clean out, when the never-worn clothing gets separated from the over-worn, there’s always the question of what to do with pieces after they have been pulled off the hangers and out of the drawers. Donate, throw away or give to friends?
Now, H&M is offering the solution to this on-going problem and providing shoppers with the opportunity to return used clothing in any state—tattered, barely worn, and from any brand—to select stores so they can be reused, recycled, or donated to be re-worn.