FASHION Magazine

In Stockholm, Sweden where H&M is based, creatives within the company view H&M Conscious Exclusive as a petri-dish for developing new methods and materials that, with time and experimentation, can filter out across their offerings. Looking for sustainable fashion is not new but what makes Conscious Exclusive interesting, is that it has always been about making fashion-forward, special […]

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When I think of my last trip to Paris, I think of hunger. Literally. Between jet lag, a mild bug I’d picked up in transit, and too many baguettes, I was never with the right plate of food at the right time. What saved me was stumbling upon a weigh-it-yourself Chinese buffet where I ordered a […]

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I arrive in Stockholm to preview H&M’s latest Conscious Exclusive, the Swedish brand’s line of earth-friendly eveningwear; I’m barely in the door and I’m already smitten. On the other side of the room—backlit against a wall of glass overlooking the city’s cobblestone streets—I spot a sleeveless, full-length evening gown in millennial pink. It has cascading […]

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Hello, Rococo! I am living for this look from H&M’s just-released Conscious Exclusive collection. If Dolce & Gabbana married off their imaginary Spanish daughter, I Imagine she’d be wearing something like this. H&M Conscious Exclusive off-the-shoulder lace top ($70, available at select H&M locations)

The post Afternoon Delight: H&M’s dreamy off-the-shoulder lace top appeared first on FASHION Magazine.